Do Twitter followers make a difference?

Five hundred Twitter followers!  For some that sounds like a drop in the bucket, but I started in April with only 7.  I have been learning about social media and its impact upon sales of products, especially books.  I have heard that you’ll never sell if you’re not in social media.  However, another online voice says that Twitter, Facebook, Tumblr, Pinterest, etc. will not increase your book sales.  Who is right?

My approach is the middle of the road.  I know that I can sell books face to face.  I have done it in airports, meeting, and just talking to people in restaurants or businesses.  This doesn’t sell many books (so far).  The potential audience in social media is what attracts me to this venue.  If each of the five hundred followers has 500 followers (very conservative estimate as many have tens of thousands) and I send a tweet about a book to them, all of their followers will see the tweet.  Some may be intrigued enough to follow-up and go to my website.  In theory a percentage of them will sign up and/or order a book.

So far the nay-sayers have been more correct.  However, I know that I need to do better at the website level.  I need something for people to sign up FOR.  I’m working on that.  Building this sign-up, your email list, is what gets the sales, but I am still hopeful that increasing my Twitter and blog following will help in book recognition, brand recognition (me, the author or my publishing company, Esengo Publishing).

My next book is nearly ready for publication.  It needs a few more reads from my editors and I need to finish the cover.  I will start earlier, this time and get pre-orders.  I want to publish before the holidays, preferably before Thanksgiving.

Maybe I’ll make it to 1000 by then.

If you are reading this your right here – go ahead and sign up – I won’t bug you, but you’ll learn soon about my new book and those to follow.


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About smcpherson58

Aside from loving chocolate and coffee (not necessarily in that order) Scott McPherson has learned that he loves to write. He writes fiction and, so far, has published two novels. Scott has many varied interests, though he tries to focus on one at a time. He has worked for nearly thirty-five years as a family physician, a pass-time that gives him great pleasure and pays the bills. He has five daughters and dotes upon three grandchildren. Recently married, he really loves life. Scott writes from his life experiences and from travel. His career in the active Air Force was brief, but he has been a member of the Nebraska Air National Guard since just before 9/11 in 2001. The aftermath of that great disaster changed the face of the Guard and led to missions in far-away lands. He has spent time in Turkey, Iraq, Spain, Crete and Guam in missions related to support for Iraqi Freedom and Enduring Freedom. He has been to Iceland and Antarctica as well. Scott has no personal experience with violent death or murder, but has gained knowledge from experts. In his first novel, “A Step Ahead of Death,” his character, Jack Sharp MD, becomes embroiled in a murder mystery. First as suspect, then as amateur sleuth, Jack tries to make a difference. He finds himself right in the middle of an investigation well beyond the scope of a local murder. A man of faith, Scott traveled to Africa with his small family in the 1980s and served as a medical missionary in Zaire (known as Congo today) with a church organization. The vast difference in what it takes to exist in such an environment served as a basis for much of his second novel, a thriller, “Congo Mission.” His character, Jack, is twenty years younger than in the first novel. In “Congo Mission” Jack serves as a physician in a missionary hospital in the jungles of northwestern Zaire. There he is not only captivated by a young woman visiting the region, but falls victim to his nemesis Jacques Levant. His motivations and faith are tested and his resolve to do God’s work gets pushed to the limit. When he is not writing Scott enjoys walking, a practice that actually led to his first attempt at writing a novel. He began making notes and writing prose about the mundane things around him. He tried to make the details sound interesting, even though it was just for his own pleasure. Eventually he found that he could expand his prose to “what if?” “What if I just kept walking?” “What if I, or my character, found a dead body in the ditch along the side of the path?” That was the premise for the first novel, “A Step Ahead of Death.” Scott McPherson is an avid trombone player and has played since he was nine years old. He marched in the Cornhusker Marching Band at the University of Nebraska and now takes advantage of one free football game a year by playing in the half-time show with the UNL Alumni Marching Band. He plays in the Lincoln Civic Orchestra and a community band from the nearby town of Waverly, Nebraska. Scott loves to sing as well, though his range seems to have diminished in recent years. He has sung in college and church choirs and remembers performing parts of Handel’s Messiah as a highlight of his singing experience. One little-known fact about Scott is that he once sang soprano in a boys choir. Scott plans to keep writing as long as the ideas flow and others show interest in his stories. He loves to interact with other writers or readers about what has become a passion in his life. Reviews are always welcome as are questions and comments.
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